Ferrari has reportedly postponed the launch of its second fully-electric vehicle (EV) from late 2026 to at least 2028. Citing “zero” demand from its clientele for high-performance EVs, the Italian icon is taking a cautious route following internal assessments .
First EV vs. Second EV: What’s the Difference?
- First EV: Designed more as a technological showcase than a volume seller. Co-designed by former Apple design chief Jony Ive, it will debut from October 2025 with deliveries kicking off in October 2026. Priced north of $500,000, this low-volume model is symbolic—a strategic move to check the electrification box while maintaining exclusivity .
- Second EV: Intended to be the brand’s first mainstream electric model, with a planned run of 5,000–6,000 units over five years. However, insiders say that market appetite for a full-electric Ferrari is currently nonexistent, prompting the first delay in release to 2028 .
Why “Zero” Demand?
- Brand Essence: Ferrari’s appeal lies in its visceral engine roar and engaging driving experience—sensory elements electric cars inherently lack. Many Ferrari loyalists view an EV supercar as contrary to the brand’s identity .
- Technical Constraints: The heavy battery packs required for EVs pose a dilemma: while they offer instant torque, their weight impairs handling—a critical attribute for supercars. This compromises the nimble, balanced feel Ferrari is famous for .
- Industry Trend: Ferrari isn’t alone. Lamborghini has delayed its first EV to 2029, Porsche is scaling back Taycan and Macan EV output, and Maserati canceled its electric MC20 altogether. Many luxury automakers are reassessing electrification timelines in light of slow uptake .
Strategic Timing: A Waiting Game
Ferrari’s delay isn’t about engineering setbacks—it’s about aligning with evolving market readiness. By postponing its mass-market EV, Ferrari gains additional time to refine in-house EV systems and wait for stronger customer demand .
Meanwhile, the first EV will proceed as planned, delivering a premium showcase of Ferrari’s technological potential. The second, more accessible EV will arrive only when Ferrari deems the market right—targeting post-2028 .
What This Means for Ferrari’s EV Roadmap
Ferrari plans to unveil a long-term strategy at its Capital Markets Day on October 9, 2025. That plan will likely detail its stance on petrol, hybrid, and full-electric tech for the future.
This cautious, demand-driven approach demonstrates Ferrari’s commitment to preserving brand prestige. Instead of rushing electrification, it’s choosing strategic patience—waiting until both technology and audience are fully aligned with the luxury, performance, and emotional engagement Ferrari stands for.
Final Thought
Ferrari’s decision to delay is both pragmatic and brand-consistent. By respecting its customers’ desires and preserving its legendary DNA, Ferrari signals that electrification won’t compromise its core ethos. Only when EVs can deliver on the Ferrari promise—sound, agility, and exclusivity—will the second EV emerge.
